Meet the New Marketing Team Member
August 20, 2018 (Morganton, North Carolina)-- Susan Edgerton is the new Marketing and Sales Assistant at Bridgeway Solutions. Susan will be working with Pam Walker, Vice President of Marketing and Sales, and Dru Morris, Marketing Services Specialist, to advance brand awareness and promote company and product name recognition. Susan’s first objective – reviving and expanding Bridgeway Solutions’ online presence.
“I am excited to have Susan join our team. Her research and writing skills will help us take our informational blog, social media, and web content to the next level. We’ve established a good foundation for our online presence and with Susan onboard, we’ll be able to focus on providing our customers with a steady flow of updates and timely product information,” said Walker, Vice President of Marketing and Sales for Bridgeway.
Susan’s resolve, determination and capacity to process wide-ranging information and data will help her to develop in-depth, consumer-friendly website and online content. Critical to Bridgeway’s overall sales and marketing plan, she will pursue current best practices for online content development for deeper viewer engagement and brand recognition.
"I am excited to begin my marketing career with Bridgeway. In this job, I can do everything I love to do – write, research, and figure out what really works best. I am ready to take on this role and eager to help build the company’s online presence and overall name recognition," said Susan.
As information, access management, and data technology are always evolving, Susan’s ability to understand subtle product changes and solution improvements is vital. She will focus on effectively communicating the updates and improvements with customers and potential customers via the company's marketing campaigns, website, blog, and social media content.
Susan is experienced in online branding and marketing, having facilitated an online writers’ consortium for over nine years, and is well-versed in effectively communicating with customers due to her previous experience in customer service and order fulfillment. Her investigative skills allowed her to offer customers prompt resolution for any orders gone wrong.
Susan holds a Bachelor of Arts in English from University of Illinois at Springfield and a Master of Library Science from East Carolina University. Susan resides with her son, Andre, and two dogs, Lucy and Cocoa, in Bostic.
For more information visit BridgewayID.com.